When you sound just like every other company in your category, your sales cycles get longer, win rates drop, and buyers default to the safe choice or the status quo. 

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Buyers can’t make a decision because they can’t make a distinction. That’s a positioning problem.

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In this Blueprint, we break down the elements of distinct B2B positioning narratives that communicate what makes you different, capture buyer attention, and win more deals. Including:

• Targeting the executive buyer: Positioning your solution around costly, urgent business problems that matter to the decision-maker who controls the budget.
• Category strategy: Positioning within and reshaping your category to stand out without confusing your buyer.
• Shaping the buying criteria: Help buyers define what a good solution looks like—on your terms.
• Identifying true differentiators: Uncover and prioritize the advantages that map to the buyer's most urgent, painful problems.

Want to align your team behind a positioning strategy and story that builds buyer clarity, urgency and drives growth?

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Download the Blueprint today to learn our framework for effective B2B positioning.

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