From early- to growth-stage, we’ve had the privilege to work with visionary founders and diverse companies
Trusted CMO provided Captivate IQ with marketing leadership and guidance as we were rebuilding our team, channels, and processes. Their audit and recommendations were instrumental in helping me onboard, as they served as a bridge prior to my arrival as the new CMO. Their contextual knowledge that pre-dated my arrival helped me know where to immediately focus and invest. I deeply valued their partnership in soundboarding a variety of people and process strategies, and relied on them to also roll up their sleeves to execute while I filled critical vacancies on the team.
CMO
Audit
GTM Analysis
Product Marketing
Demand gen
Data analysis
Team development
Website
Messaging
The team at Trusted CMO was instrumental in helping us refine our positioning statement, create sales collateral, and write blogs and articles to help raise awareness with our prospective customers.
Founder & CEO
Messaging
Sales enablement
Content development
Updated messaging
Use cases
Product sheets
Blogs
Articles
Trusted CMO helped our company prepare for our first product debut. The team helped with branding, messaging, event planning, and product positioning. Our product debut was a huge success, and we couldn’t have done it without the Trusted CMO team. We are so grateful to have engaged with them. They listened to what we needed and executed. Trusted CMO is the only marketing team that we will use in the future – no matter how big our company grows.
Founder & CEO
Marketing strategy
Messaging
Branding
Event planning
Product development
Developed product messaging
Organized product launch for industry tradeshow
Two websites
Social strategy
The Trusted CMO team is absolutely a trustworthy source of advice for how to plan and execute marketing projects. They seamlessly provided resources to support our initiatives and helped us source and recruit an A+ foundational marketing team.
Co-founder & CEO
Marketing strategy
team development
GTM processes
product marketing
content marketing
demand generation
marketing operations
website refresh
Alison really knows the world of SaaS marketing. An incisive thinker, she provided strategic counsel and thoughtful feedback when we were crafting our mission and vision statements, and our value proposition. Our messaging is clearer and sharper because of her edits. We would definitely recommend her and work with her again.
Founder & CEO
Messaging
Advised on wording
validated mission and vision statements
Trusted CMO brought together a great team to help us advance our product messaging, resulting in improved content and visual storytelling to various buyer personas. The outcome is a better reflection of the PixieBrix brand, culture, values, and our business goals.
Co-founder
Messaging
Brand assets
Website refresh
Updated messaging
expanded brand assets
Reworked copy
Re-platformed website pages
As we were planning our expansion to the US, Trusted CMO was instrumental in helping us understand the market, who would be best poised to buy PlayPlay, and how to position our product. We even landed a few customers from their efforts.
Co-founder & CEO
Go-to-market analysis, strategy, and advosory
Competitive research
ICP analysis
Market research
Prospect interviews
GTM plan
content support
translations & copywriting
When I joined Lynx.MD as the first marketing hire, I was blown away by the marketing tools that Trusted CMO had developed for the company. It is rare to join a seed-funded company with the messaging foundation and critical marketing operations tools already in place. Trusted CMO has so much talent in their workbench—from core message development to brand strategy and expert graphic design and website creation. Alison’s deep knowledge of building a marketing organization from the ground up helped the founders focus on what would make the most impact on our target audiences.
Senior director of marketing
Marketing strategy
Messaging architecture
visual identity
Website
Created messaging guide
Brand assets
Slide decks
Blog content
Website refresh
Trusted CMO has been a fantastic partner in our organizational positioning project. Smart, proactive, and efficient in their research and recommendations. Highly effective and collaborative in working with our team, and delivered great results that our entire team is excited about. Recommend them highly!
COO
Company re-positioning
Market research
stakeholder interviews
positioning workshop
story narrative development
positioning & messaging matrix
Alison and her team were trusted advisors as we were getting our demand gen programs up and running. Having them work as an extension of our (very lean) team helped us accelerate our ABM strategy, account tiering, and nurture programs. They were organized, knowledgeable, and fantastic to work with.
VP of Marketing
Account-based marketing
Demand generation
Email campaign writing & activation
Training
Marketing operations
BM playbook development
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