“The best C-level leaders see a problem as their problem to solve — even if it doesn’t sit neatly in their job description.”
Marketing has always carried more weight than most people see.
Behind every revenue target, every board deck, every “urgent priority,” there is a marketing team juggling too much with too little.
It feels like compression — pressure from above, pressure from peers, pressure from your own team, all converging at once and still somehow demanding clarity, credibility, and growth.
Trusted CMO was built for leaders living under compression. For the people inside marketing who deserve a partner that lifts the weight, sharpens the strategy, and accelerates the work — without replacing them.
Our core belief is simple:
Marketing doesn’t need rescuing.
Marketing needs reinforcement.
We operate in service of marketing — strengthening its influence, expanding its capacity, and amplifying its impact.
Not to fix it.
Not to overshadow it.
Not to abstract it behind jargon or tech.
But to make it work the way it should and the way it can.
The world is crowded with agencies, strategists, contractors, and AI “solutions.”
But CMOs don’t need more advice — they need leverage.
Most CMOs aren’t short on ideas — they’re short on air.
They need expert capacity they can trust, without the onboarding drag or political complexity of internal hiring.
They need a partner who can launch a project, lead a program, and run an experiment without distracting their teams or disrupting BAU.
This is the role Trusted CMO plays.
We are trusted CMOs working in service of trusted CMOs.
We operate squarely in service OF and WITH in-house marketing — reinforcing credibility, advancing the work, and creating space for leaders to lead.
We operate as the extension every senior marketing leader wishes they had —someone who can think like them, move like them, and deliver with the same standard of excellence they hold for themselves.
“We offer expert capacity and strategic judgement — delivered by leaders who’ve done the job themselves.”
This is how we work:
1. We LAUNCH the work.
We build what needs to exist.
We start what can’t wait.
We create momentum immediately.
2. We LEAD the work.
We take responsibility for outcomes.
Not as a vendor — as an extension of your team
We run the experiments, manage the systems, oversee the workflows, and create the feedback loops.
We own what we build at the level a senior internal operator would.
This is leadership that shows up, not just reports in.
3. We OPERATE or TRANSITION the work.
Every program we launch can be:
(a) Run as-a-service by Trusted CMO
— ideal when the goal is speed, sophistication, or consistent execution
or
(b) Transitioned in-house
— via upskilling or hiring with onboarding and a warm handoff that preserves quality and continuity.
Because real marketing leadership ensures the system outlives the people who built it.
Marketing deserves partners, not replacements.
We don’t take over — we lift up.
We don’t fix — we fortify.
We don’t compete — we complete the team, the strategy, and the system.
AI should make the work lighter, not louder.
AI is not a bolt-on tactic; it’s a structural advantage when applied with discipline and guardrails.
We design AI-native systems that free humans to think and create.
Growth doesn’t happen from one big bet — it comes from many big (and small) ones.
Real growth comes from a portfolio of bets, not a single hail-mary.
Effective AI in GTM is built on experimentation, insight, and ongoing refinement. We run the tests that show what’s working now — instead of relying on outdated playbooks.
Great work attracts and retains great talent.
It’s far easier to hire and retain world-class marketers when the work is already organized, running, and succeeding — not when they’re asked to build everything everywhere from scratch.
Teams deserve systems they can inherit.
Whether we operate it or hand it off, everything we build is designed to endure.
We take responsibility.
Because marketing needs leaders who own outcomes, not spectators who critique from the sidelines.
We tell the truth.
About what works, what doesn’t, what’s noise, and what matters.
CMOs don’t need sugarcoating — they need signal.
We use AI to lift the work, not complicate it.
AI is a multiplier, not a magic trick.
It accelerates output, not replaces expertise.
We protect the marketing team.
Their focus remains on running the business.
We take on the experiments, the heavy lifts, and the strategic resets that would otherwise stretch them beyond capacity.
We help CMOs and their teams educate their organizations.
Half of marketing leadership is helping the company understand marketing.
Where boards ask for vanity metrics, modern CMOs modernize expectations.
Where peers misjudge the role, modern CMOs create allies.
Where pressure builds, modern CMOs know how to release it.
The GTM world is being rewritten.
AI is increasing speed, not decreasing complexity.
Marketing teams are overstretched.
Expectations are skyrocketing.
Trusted CMO exists to give leaders the one thing they rarely receive:
Expert capacity delivered by people who understand the role from the inside.
Alison Murdock, Founder
